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Templates

Ready-to-send client emails for the moments that feel awkward the first time. Copy one, replace anything in [brackets], and make it sound like you.

Reply to an inquiry

Someone asks if you're available. Reply the same day if you can.

Subject: Re: Photography inquiry
Hi [Client name], Thanks so much for reaching out! I'd love to shoot this for you! Here's how I work: we pick a date and spot together, the session runs about [length], and your edited photos arrive in a private online gallery within [number] days. You can see my packages and grab a time that works here: [Booking link] If you already have a date in mind, tell me and I'll hold it. [Your name]

Day-before prep note

The day before a session. Fewer no-shows, better photos.

Subject: Excited for tomorrow: a few quick tips
Hi [Client name], Looking forward to your [session type] tomorrow at [time]. We're meeting at [location]. A few quick tips: - Solid colors photograph better than busy patterns. - Bring a second outfit if you'd like variety. - If the weather turns, I'll text you by [time] with a backup plan. Any questions before then, just reply here. See you tomorrow! [Your name]

Gallery delivery note

Send with the gallery link the moment photos are ready.

Subject: Your photos are ready!
Hi [Client name], Your photos are ready! View and download your gallery here: [Gallery link] Download PIN: [PIN] The gallery stays up for [number] days, so grab your downloads soon. If you post any, a tag ([@yourhandle]) would make my day. Thank you again for trusting me with this! [Your name]

Gentle payment reminder

Balance still open a few days after delivery. Friendly, not awkward.

Subject: Quick note about your session balance
Hi [Client name], Hope you're loving the photos! Just a friendly nudge that the remaining balance of [amount] for your [session type] is due [when]. You can send it via [payment method]. Thanks so much, and let me know if anything's unclear. [Your name]

Ask for a testimonial

A week after delivery, once they've had time to enjoy the photos.

Subject: Two-minute favor?
Hi [Client name], It was a real pleasure working with you! If you have two minutes, a short line about your experience would mean a lot. It's how other clients find me. You can just reply to this email. Thanks again, and enjoy the photos! [Your name]