Templates
Ready-to-send client emails for the moments that feel awkward the first time. Copy one, replace anything in [brackets], and make it sound like you.
Reply to an inquiry
Someone asks if you're available. Reply the same day if you can.
Subject: Re: Photography inquiry
Hi [Client name],
Thanks so much for reaching out! I'd love to shoot this for you!
Here's how I work: we pick a date and spot together, the session runs about [length], and your edited photos arrive in a private online gallery within [number] days.
You can see my packages and grab a time that works here:
[Booking link]
If you already have a date in mind, tell me and I'll hold it.
[Your name]
Day-before prep note
The day before a session. Fewer no-shows, better photos.
Subject: Excited for tomorrow: a few quick tips
Hi [Client name],
Looking forward to your [session type] tomorrow at [time]. We're meeting at [location].
A few quick tips:
- Solid colors photograph better than busy patterns.
- Bring a second outfit if you'd like variety.
- If the weather turns, I'll text you by [time] with a backup plan.
Any questions before then, just reply here. See you tomorrow!
[Your name]
Gallery delivery note
Send with the gallery link the moment photos are ready.
Subject: Your photos are ready!
Hi [Client name],
Your photos are ready! View and download your gallery here:
[Gallery link]
Download PIN: [PIN]
The gallery stays up for [number] days, so grab your downloads soon. If you post any, a tag ([@yourhandle]) would make my day.
Thank you again for trusting me with this!
[Your name]
Gentle payment reminder
Balance still open a few days after delivery. Friendly, not awkward.
Subject: Quick note about your session balance
Hi [Client name],
Hope you're loving the photos! Just a friendly nudge that the remaining balance of [amount] for your [session type] is due [when]. You can send it via [payment method].
Thanks so much, and let me know if anything's unclear.
[Your name]
Ask for a testimonial
A week after delivery, once they've had time to enjoy the photos.
Subject: Two-minute favor?
Hi [Client name],
It was a real pleasure working with you! If you have two minutes, a short line about your experience would mean a lot. It's how other clients find me. You can just reply to this email.
Thanks again, and enjoy the photos!
[Your name]